DraftKings uses AI to target losing gamblers with online behavioral advertising

What happened

DraftKings employs AI and machine learning on customers' betting records to identify likely losing gamblers and serve them targeted promotions. The practice exemplifies online behavioral advertising that leverages first‑party data to increase gambling losses. EFF argues that such AI‑driven targeting should be banned to protect vulnerable users.

Why it matters for trust and compliance

• Its status is announced. It is not law yet. Track it, but do not treat it as an obligation.
• The article highlights how AI‑powered ad targeting by DraftKings amplifies harms to problem gamblers, underscoring privacy and consumer‑protection concerns.

Who is affected

Recommended actions

1. Check that privacy notices describe the practices this addresses.
2. Inventory where this data is shared or sold and whether opt-outs are honoured.
3. Inventory AI or automated decision systems in scope and their assessments.