FTC seeks public comment on updating impersonation rule for platforms

What happened

The Federal Trade Commission announced it is seeking public comment on whether to update its rule on impersonation of government and businesses. The focus is on platforms' role in promoting impersonation scams. The comment period is part of the FTC's effort to address deceptive practices online.

Why it matters for trust and compliance

• Its status is announced. It is not law yet. Track it, but do not treat it as an obligation.
• The proposed rule change could impose new obligations on online platforms to curb impersonation scams, impacting privacy and security practices.

Who is affected

Recommended actions

1. Check that privacy notices describe the practices this addresses.
2. Map the security requirements to existing controls and close gaps.