Supreme Court hears digital‑privacy case involving Paramount and targeted advertising

What happened

The Electronic Privacy Information Center argued before the Supreme Court that Paramount and other online‑video companies are not obligated to use targeted advertising systems and can adopt privacy‑protective techniques. The case could set precedent on platform obligations for privacy in advertising.

Why it matters for trust and compliance

• Its status is pending. The case is still open; the outcome may change what it means.
• The outcome may define whether online video platforms must use privacy‑preserving methods instead of targeted advertising.

Who is affected

Recommended actions

1. Review consent, cookie and tracking practices against the requirement.
2. Check that privacy notices describe the practices this addresses.
3. Confirm access, correction, deletion and opt-out requests are handled within the required time.
4. Inventory where this data is shared or sold and whether opt-outs are honoured.
5. Inventory AI or automated decision systems in scope and their assessments.