What happened
From 2 August 2026 the European Commission’s AI Office and national authorities will start enforcing the AI Act. New transparency rules require chatbots to disclose they are AI and AI‑generated content such as deepfakes to be labelled with machine‑readable marks. The Commission also published a list of over 180 organisations that have signed the Code of Practice on transparency of AI‑generated content.
Why it matters for trust and compliance
- Its status is in effect. It is in force now.
- The enforcement introduces mandatory disclosure obligations for AI systems to curb deception and give users clearer information.
- Takes effect August 2, 2026.
- It relates to EU AI Act. The regulations library explains what that law requires.
Who is affected
controller processor platform developer
Recommended actions
- Check that privacy notices describe the practices this addresses.
- Inventory AI or automated decision systems in scope and their assessments.