Privacy in Marketing: Consent, Lists and Campaign Compliance
Marketing lists are where privacy complaints start. Run campaigns with clean consent, working suppression and lists you can defend.
Prepares you for: CIPP/US
What you'll be able to do
- Clean opt-in records so you know who agreed to what
- Suppress opt-outs and Do Not Sell requests across tools
- Set consent expiry and handle purchased and event lists safely
- Apply the right rules to B2B versus consumer contacts
A marketing consent standard and list-scrub procedure
What's in it. Opt-in cleansing, suppression against opt-outs and Do Not Sell, consent expiry, purchased and event lists, B2B versus B2C rules across GDPR, PECR, CAN-SPAM and TCPA.
You build it lesson by lesson, using your own organization, and submit it for your certificate. It's yours to keep and adapt.
Who it's for
Marketing operations, CRM managers and privacy teams who support marketing.
What's inside
- Part 1Where the requirement comes from 18 min
- Part 2How small teams and enterprises meet it 15 min
- Part 3The method, step by step 22 min
- Part 4Hands-on lab: small team choose one 60 min
- Part 5Hands-on lab: enterprise choose one 120 min
- Part 6Finish and submit your deliverable 20 min
Built for your size
The requirement is the same everywhere. How you meet it depends on who you have. You pick the lab that matches your organization.
How you earn the certificate
Submit your finished deliverable, which is scored against a published rubric, and pass a short scenario quiz. Your certificate goes to your wallet and can be checked by anyone on the public register.