Practical Application of AI in Sales
AI can research accounts, draft outreach and prep calls in minutes. Use it to build more pipeline without sending claims you can't back up or breaking contact rules.
What you'll be able to do
- Research accounts and draft outreach with AI that you'd be comfortable having quoted back to you
- Stay inside consent, calling and email rules when AI tools or agencies contact buyers for you
- Answer security questionnaires and build business cases faster without overstating the product
- Forecast from recorded evidence instead of optimism, with AI doing the summarizing
Your team's AI sales playbook
What's in it. The tool register including agencies' tools, the data and contact rules, each use case with its prompt, checks and benchmark, and the shared records that keep what sellers say true.
You build it lesson by lesson, using your own organization, and submit it for your certificate. It's yours to keep and adapt.
Who it's for
Account executives, SDR and BDR teams, sales managers and revenue operations leads.
What's inside
- Part 1Where the requirement comes from 18 min
- Part 2How small teams and enterprises meet it 16 min
- Part 3Research and outreach you can stand behind 22 min
- Part 4Agents, agencies and the contact rules 24 min
- Part 5Discovery and records that quote the buyer 22 min
- Part 6Claims, questionnaires and business cases 24 min
- Part 7Forecasting on evidence 20 min
- Part 8Hands-on lab: small team choose one 22 min
- Part 9Hands-on lab: enterprise choose one 24 min
- Part 10Finish and submit your deliverable 20 min
Built for your size
The requirement is the same everywhere. How you meet it depends on who you have. You pick the lab that matches your organization.
How you earn the certificate
Submit your finished deliverable, which is scored against a published rubric, and pass a short scenario quiz. Your certificate goes to your wallet and can be checked by anyone on the public register.