Practical Application of AI in Marketing
Your team is already using AI for copy, campaigns and research. This course turns scattered experiments into a playbook that makes the work faster and better, without a claims, privacy or brand problem landing on your desk.
What you'll be able to do
- Pick the marketing tasks where AI saves real time, and drop the ones where it only adds review work
- Write prompt patterns your team can reuse that stay on brand and show their sources
- Check AI copy against advertising, privacy and copyright rules before it goes out
- Set a one-page rule for which AI tools your team may use, and with what data
Your team's AI marketing playbook
What's in it. Your team's use cases, each with its prompt pattern, its benchmark and its compliance check, plus the approved-tool rule.
You build it lesson by lesson, using your own organization, and submit it for your certificate. It's yours to keep and adapt.
Who it's for
Marketing managers, content and campaign leads, and founders who run marketing themselves. No technical background needed.
What's inside
- Part 1Where the requirement comes from 18 min
- Part 2How small teams and enterprises meet it 16 min
- Part 3The method, step by step 24 min
- Part 4Hands-on lab: small team choose one 22 min
- Part 5Hands-on lab: enterprise choose one 22 min
- Part 6Finish and submit your deliverable 20 min
Built for your size
The requirement is the same everywhere. How you meet it depends on who you have. You pick the lab that matches your organization.
How you earn the certificate
Submit your finished deliverable, which is scored against a published rubric, and pass a short scenario quiz. Your certificate goes to your wallet and can be checked by anyone on the public register.